Undervaluation is not conservative. It is expensive. Many business owners convince themselves that pitching low is sensible. They believe it will speed things up, avoid disappointment, and attract more buyers. In reality, undervaluing your business usually does the opposite. It narrows your buyer pool, weakens your negotiating position, and often leaves serious money on the table. Worse still, it can damage credibility and stall the process altogether. Your asking price sets the tone for the...

Reaching Heads of Terms feels like victory, but it is merely the halfway mark. Too many business owners assume that once the outline deal is agreed, momentum will carry the transaction through to completion. It will not. A large proportion of SME deals collapse after Heads of Terms because the hard work begins at precisely the point owners finally take a breath. Completion requires scrutiny, resilience, and professional discipline. Without it, deals unravel quickly. At EXITS.co.uk we see...

Selling a business is not only a financial decision. It is an emotional one. For many owners, the company represents decades of work, personal sacrifice, and a major part of their identity. The sale process triggers a mix of anticipation, anxiety, pride, and uncertainty. Understanding the psychology behind these emotions is essential for making clear decisions and avoiding the common pitfalls that can derail a transaction. At EXITS.co.uk , we support owners through this journey with a...