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Are You Just Another Number for Potential Investors?


Are You Just Another Number for Potential Investors?

As a business owner eyeing an exit strategy, an unexpected proposal from a potential acquirer can feel exciting and flattering. But bear in mind, this is just the first step in a complex process, known as deal origination. This article aims to demystify how investors locate businesses like yours and what it signifies for you, an owner planning to step away from the business.


Understanding Deal Origination

So, what is Deal Origination?

Deal origination forms the backbone of the tactics and methodologies utilized by acquirers to spot and approach potential acquisition targets. This vital initial step in the Mergers and Acquisitions (M&A) process helps acquirers identify businesses that align with their strategic objectives, such as increasing their market presence, venturing into new markets, or acquiring innovative technologies.


The Truth Behind the Approach

Although being approached for acquisition may make you feel special, it's worth noting that you're probably just one among several businesses being considered. Investors and financial buyers often spread their net wide, targeting multiple businesses to enhance their odds of finding the perfect deal. Here's why:


Focus on Certain Parameters: Acquirers can concentrate on businesses that meet their specifics, such as industry, size, and geographical location.


Bypassing Advisers: Many acquirers prefer businesses unrepresented by advisers, which can reduce competitive tension and potential bidding wars.


Creating a Sense of Exclusivity: By making you feel as if your business has been specially chosen, they try to prevent you from entertaining other potential offers.


The Strategy Behind the Approach

A common practice among acquirers is to send countless letters to businesses, creating an illusion of exclusivity and urgency. But, it's crucial to stay alert and sensible as you likely stand as one of the many businesses being evaluated.


Understanding Offer Sequencing Tactics

After an acquirer has accessed your confidential business details, they may use offer sequencing tactics to land the best possible deal. This typically involves:


  • Preliminary Offer: They initiate an attractive opening offer to grab your attention and initiate negotiations.

  • Due Diligence: In this phase, they meticulously examine your business, possibly finding reasons to lower their offer.

  • Conditional Offers: They might present conditional offers, subject to certain requirements or milestones.

  • Final Offer: This is generally the last offer, often lower than initially suggested, banking on your acceptance due to the emotional and time investment already put in.


These tactics aim to boost the acquirer's leverage while mitigating their risks.


Vital Suggestions for Business Owners

The most critical advice for business owners pondering an exit is to avoid hastily jumping into any deal. Take the time to seek the best counsel possible. Consult with seasoned advisers who are well-versed with the nuances of deal origination and offer sequencing. They can assist you in negotiating the best possible terms, ensuring that you exit your business with control and confidence.


Navigating through the intricate world of business acquisitions can be taxing, but with a clear understanding of deal origination and the tactics acquirers use, you can make conscious decisions. Remember, an unsolicited offer may seem alluring, but it's crucial to handle it with caution and seek professional counsel to ensure the best outcome for your business.




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